Chi siamo

Siamo Amaq Capsules, un marchio peruviano nato dal sogno condiviso di sei soci: far conoscere al mondo non solo i potenti benefici dei superfood andini, ma anche la ricchezza culturale e naturale del nostro amato Perù.

Crediamo in una salute che parte dalla natura, e per questo abbiamo scelto di collaborare direttamente con produttori locali delle Ande, garantendo qualità, tracciabilità e rispetto per le tradizioni ancestrali. Le nostre capsule contengono ingredienti naturali raccolti in diverse zone geografiche del Perù, come spirulina, camu camu, patata dolce viola, zenzero e chancapiedra (Phyllanthus niruri), selezionati per offrire benessere autentico e quotidiano.

Il nome Amaq racchiude l'essenza del nostro progetto: "Ama", in lingua quechua, significa tranquillità, equilibrio e armonia, mentre la lettera "Q" rappresenta purezza e naturalità. Un nome che unisce il sapere antico del nostro popolo con una visione moderna del benessere.

Non vogliamo essere un semplice integratore tra tanti, ma un alleato nella tua vita, ogni giorno.
Vogliamo crescere e portare il meglio del Perù in tutta Italia, con passione, etica e autenticità.

Who We Are

We are Amaq Capsules, a Peruvian brand born from the shared dream of six partners: to share with the world not only the powerful benefits of Andean superfoods, but also the cultural and natural richness of our beloved Peru.

We believe that true health begins with nature, which is why we've chosen to work directly with local producers in the Andes, ensuring quality, traceability, and respect for ancestral traditions. Our capsules contain natural ingredients sourced from various regions of Peru—such as spirulina, camu camu, purple sweet potato, ginger, and chancapiedra (Phyllanthus niruri)—carefully selected to offer you genuine, everyday wellness.

The name Amaq embodies the essence of our project: "Ama", in the Quechua language, means tranquility, balance, and harmony, while the letter "Q" stands for purity and naturalness. It's a name that brings together the ancient knowledge of our people with a modern vision of well-being.

We don't want to be just another supplement—you deserve more.
We want to be your ally, every day.
Our mission is to grow and bring the best of Peru to all of Italy, with passion, ethics, and authenticity.

About Our Team

Valeria Andrea Gates Jiménez

General Director and project coordinator

Led the team's organization and ensured timely delivery of all project components. She also contributed to market microsegmentation, competitor price analysis, and the creation of promotional materials for international trade fairs.

LinkedIn Profile: https://www.linkedin.com/in/valeria-gates-/

Allison Zalet León Eliot

Product Prototyping and Commercial Viability Analyst

Was in charge of creating the physical packaging prototype, developing the SWOT-TOWS matrix, justifying profit margins, and supporting the evaluation of each distribution channel.

LinkedIn Profile: https://www.linkedin.com/in/allisonleoneliot/

Melany Gisel Quiñones Cabrera

Logistics and Market Expansion Coordinator

Developed the distribution chain structure, conducted Incoterms-based cost estimations, and created the market selection matrix — all essential for planning the product's international rollout.

LinkedIn Profile: https://www.linkedin.com/in/melany-gisel-qui%C3%B1ones-cabrera/

César Yvo Romero Morales

Commercial Lead and institutional planning

Worked on the final pricing structure and contributed to the technical development of the product. He also wrote the institutional introduction for the project document.

LinkedIn Profile: https://www.linkedin.com/in/yvo-romero-morales-3273a0166/

Nicolás Anthony Sovero Maúrtua

Head of Strategy and Digital Communications

Conducted the environmental and cultural market analysis, developed the competitive strategy using Porter's Five Forces, and created the project's digital channels, including social media and the official website. He also proposed the final consumer price based on strategic analysis.

LinkedIn Profile: https://www.linkedin.com/in/nicol%C3%A1s-anthony-sovero-ma%C3%BArtua-245bb32a9/

Haohui Yang

Product Development and Marketing Budget Officer

Was responsible for designing the product concept, label, packaging, and market adaptation. He also prepared the product's technical sheet, analyzed the target consumer profile, and developed the marketing budget.

LinkedIn Profile: https://www.linkedin.com/in/%E6%B5%A9%E8%BE%89-%E6%9D%A8-9789562a3/